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Reflection Eternal at Fat Beats L.A

19 May

Yesterday Fat Beats record store on Melrose Ave in Los Angeles held a meet & greet/mini show at 5:30pm. Who was performing and signing? The one and only Talib Kweli and DJ Hi-Tek (Reflection Eternal)!! Upon the release of their second album together “Revolutions Per Minute” they signed and performed a couple songs off their new album. Here are some pics from the signing.


Introducing NAK

7 Mar

Born into a third generation of Filipino immigrants in Los Angeles in 1989, yet raised in a middle income, family oriented, small suburban community located outside of the LA county in the Inland Empire; NAK was reared and destined to lead an ordinary life full of sheltered growth with the expectation of much academic success. With his mother as a full time nurse, and his father as an ex-Navy veteran- working full time as a refrigeration technician- NAK’s upbringing was enriched by a safe environment, quality education, a firm foundation in the Christian belief, with no financial difficulty.  Hardship is something NAK has never faced.

A seemingly typical child from a typical middle class family leading a typical life.  In high school, succumbing to pressure, he tried his best to keep up with the latest trends- whether it be the most recent fashion, the “hottest” music, or what social functions to attend- wasting much of his time and hard-earned allowance to purchase those kicks is wearing, or making the effort to show up at the party.  Often his attempts to keep up with his image failed and ended up in ridicule; he was never popular, he was never special, and never did he have many friends.

But typical is far from what NAK is.

NAK’s hip hop career was birthed out of a cry for respect and attention.  With his primary influence as Immortal Technique, NAK began to experiment and practice with wordplay and rhyme, and used his high school as a proving ground.  In high school, he was frequently engaged in rap battles, crew beef, and diss tracks; as practice, he actively participated in the online text-rapping community.

When NAK grew to become fairly known in his hometown, he realized something that would soon be the spark to a transformation in his life; he was still empty inside.  The respect, the notoriety, the props… were all now meaningless to him.

NAK was seeking something that was beyond him.  Something that fully satisfies.  And he found exactly that in God.

During the second half of his senior year in high school, NAK turned his life fully over to God, and slowly transitioned his rap career to become more focused on Him.  It took literally years for him to stop cussing, and he gave up the marker, the spray can, the hookah and alcohol to pursue God in everything he does.

As the years had progressed, NAK’s frequent phases of isolation and solitude drove him to deeply reflect of his past; slowly did he begin to realize that the demands and pressures of his high school were ultimately… a waste of time.  After digging deeper into the underground and classic hip hop world, listening to artists such as Company Flow, CYNE, Atmosphere, KRS-One, A Tribe Called Quest… he picked up his 50 Cent CD’s, gave them a quick listen once more, and concluded… “these lyrics are ridiculously stupid.”  Skimming through his closet full of his oversized shirts with brand names that were hot back in the day, he came to grips that… he wasted so much money; and gave them all away to his relatives in the Philippines.

A new NAK emerged from the rubble of his past; an artist who no longer raps for respect, material wealth, or fame.  But rather, for God.  In this, his rap career took flight.

Today, NAK takes an innovative and refreshing approach in delivering the message of God through his lyrics; equally building awareness, inspiration, and ultimately, empowerment.

Official Ian Pruet VP Promo

4 Mar

Mad Steez

Progress, Progress, Progress…

20 Feb

It’s definitely been an interesting week for VP. We’ve been hard at work printing a new set of t’s, a few different color ways and a few new designs that are still covered up. This time we are also going to be printing some girl t’s so keep an eye open for that. Theres no greater feeling than blasting KRS-ONE and working on a KNOW YOUR ENEMY tee. Here are a few pictures from this week.

Quick KYE Stencil


Limited Black on Grey KYE PRINT!!!!!!!!

Reserve your order now!!!

For any questions on reserving/ordering, contact Ish at

GANZA Art Show at 50/50

10 Nov

Ish accompanied by his girl Mari, stopped by 50/50 to meet with Rob and Tasha and check out the GANZA Art Show taking place at 50/50.

GANZA is one sick artist, has a great way of expressing himself through his art and bringing todays issues and conflicts to life.

We got a chance to check out the shop again as well, checked on VP sales, and just had a good time while the DJ played some sick underground hip-hop instrumentals.

Here are a few flix from that night.


The night was just starting



Rob (50/50) and Ish (VP)

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Definitely one of my favorites, sick message.

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Mari taking a break

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Nikes and Art

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GANZA at work

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Ish and Ganza

50/50 Showcases new artists every month, join us next month for the next artshow, Definitely good times at 50/50.

Make sure to stop by 50/50, hang out with Rob/Tasha and pick up some VP threads.

VP at 50/50 Grind

2 Oct

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Stopped by to meet with Tasha from 50/50 Grind, a sick shop in Eagle Rock, and dropped off a fresh batch of KYE and WE LA tees. Make sure you stop by and pick up some tees.

The fam at 50/50 are really chill people, its a great shop, great vibe, and a wall decked with nothing but SB’s/Dunks/Blazers, what more can you ask for?

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50/50 Grind Footwear 1754 Colorado Blvd, Los Angeles, CA 90041

VP at Collective

25 Sep

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Dropped off a fresh batch of shirts with our boys at Collective Skate. If you haven’t been to collective yet, make sure you stop by, chill with the guys and cop a T.

3105 West. 6th St. Los Angeles, CA 90020

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Fresh sets of KYE and WE LA at Collective Skate now!

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Collectives very own BGEE supervising

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She has a fine taste for Nike’s

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Daniel and Josh from Collective Skate